On December 14, 2020, the three-day "2020 China Tourism Group Development Forum" concluded in Beijing.

According to industry insiders, in the context of the normalization of epidemic prevention and control, leisure vacation, as a high-frequency and low-density consumption model, is becoming an important force for the development of the tourism industry, such as rural tourism, urban vacations, RVs, sports + tourism, The enthusiasm for health care and research has also continued to rise.

Promoting smart tourism, strengthening the application of key technologies, creating living spaces and consumption scenarios shared by foreign tourists and urban and rural residents, and promoting the construction of new infrastructure such as 5G, big data, and artificial intelligence will be the future of the development of the tourism industry.

Leaders of the Chinese tourism industry gathered together, what did they say at the conference? Poke the video and watch it together!

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The darkest hour has passed What new trends have emerged in the tourism industry?

With the theme of "Culture Leading Technological Innovation", this forum was attended by more than 700 people from the Ministry of Culture and Tourism, Beijing, and relevant leaders and representatives of major tourism groups, tourism companies, and research institutions across the country.

The "China Tourism Group Development Report (2020)" released by the China Tourism Academy shows that in 2019, the number of domestic tourists in my country reached 6.006 billion, the total number of inbound and outbound tourists reached 300 million, and the total annual tourism revenue was 6.63 trillion yuan. . It is predicted that in the next five years, my country is expected to form a large domestic tourism market with an average annual tourist arrivals of 10 billion and a consumption scale of 10 trillion yuan.

However, the development of the tourism industry needs to overcome the negative impact of the new crown pneumonia epidemic. In an exclusive interview with CCTV News, Dai Bin, Dean of China Tourism Research Institute, said bluntly that compared with 2019, the domestic tourism market is expected to drop by more than half in 2020, and the inbound and outbound market is even more stagnant. This is a pressure and challenge that China's tourism industry has never encountered since the reform and opening up.

"After this'epidemic', the tourism industry will never go back. Going to travel agencyization, de-star hotelization, and de-scenication may all be trends worth thinking about." Dai Bin said, the era of a well-off society Tourism will face brand-new challenges such as individualized tourism demand, organizational changes, and more diversified industrial supply. He believes that promoting smart tourism, strengthening the application of key technologies, creating living spaces and consumption scenarios shared by foreign tourists and urban and rural residents, and promoting the construction of new infrastructure such as 5G, big data, and artificial intelligence will be the future of the tourism industry.

The tourism industry is becoming more diversified and consumers have more choices. This year's summer and National Day holidays, some non-traditional popular tourist destinations are rapidly heating up. In his speech at the forum, Chairman Wan Min of China Travel Service pointed out that Ningxia, Qinghai, Gansu, Xinjiang, Inner Mongolia, Heilongjiang, Jilin and other places have shown great potential for tourism development this year. The popularity of rural tourism, vacations around cities, RVs, sports + tourism, health care, and research continues to rise. According to industry insiders, from the data point of view, after the epidemic, people tend to travel with family and friends. Small group tours, boutique customized tours, and in-depth tours are becoming new trends.

Smart cultural tourism, let the classic attractions "open new flowers"

In order to better promote the integrated development of culture and tourism, highlight cultural leadership and technology applications, China Tourism Research Institute commended a number of typical cases and innovative projects, and selected the "Top Ten Cases of Tourism Group Integration and Innovation Development in 2020" and "2020 Ten innovative projects for the integration of culture and tourism".

"Yellow Crane Tower at Night", "Happy Events in Nanjing", "A Drama on the Way", "East of the Forbidden City" and other projects on the list, immersive performance, light and shadow "black technology", and a group of cutting-edge animation IP, so many The famous tourist attraction "Old trees bloom new flowers".

Dai Bin said that these innovative projects have revitalized the city's cultural resources, enriched the city's image, and made the tourism industry more dynamic. He believes that in order for more international tourists to experience the beauty of traditional culture, the advantages of advanced socialist culture, and promote international tourism exchanges and cooperation, it is necessary to encourage the development of such tourism groups and projects.